By Martin Hewing
Creativity and innovation are very important drivers of financial welfare and development in modern societies. taking part with and studying from clients within the early section of the innovation approach has been thought of a winning method of stimulate these artistic sparks for businesses. even though, the belief of clients as innovators has additionally invoked severe responses in particular within the context of concepts which are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle discover the aptitude which may come up via collaboration with capability clients who're now not but clients. these clients on the peripheries are gave the impression to give a contribution extra novel info, wherein they larger replicate shifts in wishes and behaviour than present clients on the middle.
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Extra info for Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity
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Generally, the article shows that the potential user is an attractive collaboration partner in explorative activities, especially when new market opportunities are the desired goal of the organization. Their contribution is original and relates to new usage scenarios and contexts which provide a new benefit to the users without the need for technological leaps. It is not technology but technology-in-use that matters (Paap & Katz, 2004). Discontinuous innovations are not necessarily radical on a technological level (Garcia & Calantone, 2002).