Managing the Public's Trust in Non-profit Organizations by Christopher D.B. Burt

By Christopher D.B. Burt

Globally there's turning out to be trouble over charities skills to elevate cash. this is often of shock to either charity firms and coverage makers. one of many key components that ascertain the public’s willingness to supply cash (to donate) is belief in either particular charity agencies and the field typically. an important volume of research from a few disciplines has pointed to ways that the public’s belief might be generated and maintained. carry this examine right into a unmarried resource will supply a beneficial consultant for either person charity agencies and coverage makers.

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Brockner 1984; DeJong and Oopik 1992; see Weyant 1997 for a review) may be more difficult to implement in an online environment. Of course each of these strategies may have potential benefits if a charity uses a broad range of fundraising approaches, particularly in relation to increasing donation response or compliance rates. 2 Search Initiation There appears to be little research, if any, which directly addresses the question of when, in a spontaneous sense, donors begin, if indeed they do begin, to search the Internet for information which will help guide their decision to trust a charity and/ or to make a donation to a charity.

G. g. Brockner 1984; DeJong and Oopik 1992; see Weyant 1997 for a review) may be more difficult to implement in an online environment. Of course each of these strategies may have potential benefits if a charity uses a broad range of fundraising approaches, particularly in relation to increasing donation response or compliance rates. 2 Search Initiation There appears to be little research, if any, which directly addresses the question of when, in a spontaneous sense, donors begin, if indeed they do begin, to search the Internet for information which will help guide their decision to trust a charity and/ or to make a donation to a charity.

If there is little difference between actual spending and the 20 % value (and assuming donors know this) it may be reasonable to assume that the charity’s current transactional situation is unlikely to be adversely influencing donor trust. Of course, there are some rather big generalizations here, and many factors may make it difficult for a charity to operate within the 20 % mark. g. local, national, international), and the size and age of the charity organization (see Bowman 2006 for a useful discussion of these influencing factors).

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