Product Differentiation in Terms of Packaging Presentation, by Jules Stuyck

By Jules Stuyck

With shopper items, as weil as patron durables, the industry is obscured as a result of product differentiation, in for instance, the use, of alternate marks, and the ads and get-up of goods, and this offers arealproblern within the safety of shoppers. After a common demarcation of the kinds, concepts and features of product differentiation, an research is made into the correlation among the legislation and product differentiation; first, relating to pharmaceutical items and, then, even though purely in terms of reconnaissance, for foodstuffs and cosmetics. either within the common descriptive half and within the components facing a variety of sectors, recognition can also be paid to product differentiation as a resource of the geographical department of markets. In a later bankruptcy, sure common Observations at the legislation and socially bad product differentiation are built. right here specific awareness is paid to exchange mark legislation and rules in terms of deceptive and cheating ads. The survey indicates that, within the gentle of the prevailing fiscal version, more desirable patron security opposed to the illustration of product vary­ ences which hardly ever exist, can top be effected via laws and different tasks excited by the provision of data, corresponding to labelling specifications. September 1981 Dr. Jules Stuyck IX desk of Contents the 1st determine shows the subsection quantity and the second one determine the web page quantity.

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Mertens, pharmaceutical adviser to the Sickness Fund Council, in a discussion with the author on 18 June 1980. 38. That is, a wholesaler who, apart from raw materials and pharmaceutical preparations, can supply all, or almost all, branded drugs registered in The Netherlands and is also affiliated to the Association of Wholesalers in the Pharmaceuticals Industry. There are seven of these, four of which operate throughout the country. (Advies inzake Kostenbeheersing . , p. 10, and Ietter dated 20 June 1980 from Mr.

Sometimes these are called 'proprietary products'. This is not a good term, as it is also used to indicate specialities soldunder brand names, whether or not they are subject to prescription, in cantrast to 'non-proprietary' or 'standard preparations'. C. COMPONENTS FüR MAGISTRAL PREPARATIONS. These are disregarded here. Veterinary preparations, which may also belang to the above three categories, are also disregarded here. 39. We know how important drugs are in our society. From the purely medical aspect, for example, the development of antibiotics (particularly penicillin) is credited with a steep drop in the number of infectious diseases 13.

The Societe Generale Alimentaire, the market leader with a market share of 36 per cent. and leaving the second biggest companies with market shares of 5 to 7 per cent. far behind, was found to have abused its dominant position. This company actually tried to eliminate one of its weaker competitors (La Compagnie fran<;aise des Condiments) by marketing similar products at the same time under different brands (a well known brand under a 'contre marque'). In order to maintain the prices of certain of its brands, thus confining the effect of competition, it allowed only part of its own production to be distributed to facilitate competition under the second brands.

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